[Fri 29 Jan 2010 12:31:00 PM EST] Path of the Blue Eye Project Webinar : Welcome everyone. We'll be starting in a few minutes. You can use the chat functionality to ask questions as well as the phone. [Fri 29 Jan 2010 12:31:43 PM EST] Path of the Blue Eye Project Webinar : Also, please remember to place your phones on mute if you are not speaking so that office sounds don't leak through :). [Fri 29 Jan 2010 12:32:03 PM EST] Path of the Blue Eye Project Webinar : Please note also that this Webinar will be recorded. [Fri 29 Jan 2010 12:35:44 PM EST] Path of the Blue Eye Project Webinar : Please feel free to use the chat functionality to introduce yourselves. [Fri 29 Jan 2010 12:36:13 PM EST] Path of the Blue Eye Project Webinar : I'll start. My name is Fard Johnmar. I'm founder of a health marketing consultancy called Enspektos and the Path of the Blue Eye Project. [Fri 29 Jan 2010 12:36:44 PM EST] Jane Sherwin : Hi it's Jane Sherwin. I'm using my phone and don't hear anyone speaking, if they are. [Fri 29 Jan 2010 12:37:06 PM EST] Path of the Blue Eye Project Webinar : Hi Jane. We're silent right now, but will be beginning in a few minutes. [Fri 29 Jan 2010 12:37:27 PM EST] Jane Sherwin : Thanks [Fri 29 Jan 2010 12:46:17 PM EST] Path of the Blue Eye Project Webinar : Kathleen. Thanks for joining us today. I know you joined us late, but know that the session is being recorded for future reference. [Fri 29 Jan 2010 12:47:20 PM EST] Path of the Blue Eye Project Webinar : REMINDER: As Nedra is speaking, please feel free to ask questions via our public chat system. [Fri 29 Jan 2010 12:52:11 PM EST] Rebecca Morris : Did the slide change? #13 is still on my screen. [Fri 29 Jan 2010 12:52:16 PM EST] Rebecca Morris : Now it changed [Fri 29 Jan 2010 12:52:20 PM EST] Andre Blackman : How can we find fans for causes like public health? Maybe finding bloggers? [Fri 29 Jan 2010 12:55:06 PM EST] Path of the Blue Eye Project Webinar : Social media tools are great enablers, but it's still hard to get people to TAKE ACTION. What are your thoughts about how to address this issue? [Fri 29 Jan 2010 12:56:56 PM EST] Andre Blackman : thats a great point re: online/offline engagement! [Fri 29 Jan 2010 01:08:30 PM EST] Path of the Blue Eye Project Webinar : Rage against the haze link: http://pbeye.info/351[Fri 29 Jan 2010 01:17:30 PM EST] Path of the Blue Eye Project Webinar : Quick link re: the drawbacks of social media for encouraging people to take action: http://pbeye.info/352[Fri 29 Jan 2010 01:21:10 PM EST] Andre Blackman : Reporting on Health site (via California Endowmment): http://www.reportingonhealth.org/[Fri 29 Jan 2010 01:21:22 PM EST] Andre Blackman : might have some more information on journalism and health/social media [Fri 29 Jan 2010 01:22:23 PM EST] Path of the Blue Eye Project Webinar : Twitter is being used by journalists more and more. Might be a great way to engage. Learn more here: http://pbeye.info/353[Fri 29 Jan 2010 01:23:31 PM EST] Path of the Blue Eye Project Webinar : Here's the study referenced today about how journalists are using social media: http://pbeye.info/354[Fri 29 Jan 2010 01:27:52 PM EST] Path of the Blue Eye Project Webinar : Nedra has a link re: building movements around the Haiti disaster using social media, but I thought I'd share it now, here: http://pbeye.info/355